We love it when people love the films we’ve made. When they’re truly tickled and utterly entranced.
We shamelessly seek their applause and get a kick out of every click, like and share.
We make meaningful films that connect with audiences.
Films that make people feel, make them think, make them do.
Creative content that kick-starts conversations.
We enable you to make an impact.
Never afraid to try new things or to be the first. We embrace new technologies and exploit new platforms.
Because when it comes to content, things move fast. And they don’t stop moving.
Entertainment is evolving, and we are too.
That’s what makes us Formidable.
Beyond Limits Launch – BT (2019)
The 45 min, 8 camera live stream launching BT’s new Beyond Limits brand, featuring a live performance from Jess Glynne and a world record breaking drone show, hosted by Tess Daly.
Formidable led the video content as part of the agency team with MSL, Smyle & Black Skull. Here’s a short highlights reel.
Producer – Erin Phipps
Director – Will Kinder
DOP – Victor Colletta
Production Manager – Becci Ride
Live technical partner – Jackshoot
Second Best Delivery Service – Deliveroo (2019)
We LOVED making this one. A very smart campaign idea from our friends at Talker Tailor Trouble Maker – Deliveroo doffing their cap to the NHS’ incredible midwives working over the Christmas period. We came up with the video idea to tell the PR story, following midwife Katy at the maternity unit and her life outside work. The film performed brilliantly on Deliveroo’s social channels so they asked us to turn it into their first ever UK festive TVC, which we managed within 48 hours. Does that make us the third best delivery service?
Director – Helen Lawson
Producer – Erin Phipps
DOP – Annette Remler
Sound – Diana Bond-Smith
Production Assistant – Alicia Audet
Editor – Tom Worth
Anthem Launch
Anthem Launch – Verizon Media & EA (2019)
Four rival gamers from competing publishers forced to work together to defeat hordes of savage beasts.
Here’s a trailer for the first episode of a campaign for Verizon Wireless to launch EA’s 3rd person shooter/RPG video game Anthem. It’s all about teamwork and making the most of the technology at your diposal.
Producer – Erin Phipps
Director – Iain Slater
DOP – Jeremy Goodman-Smith
Production Manager – Becci Ride
BFI London Film Festival
BFI London Film Festival (2017 to present)
We’re honoured to be the BFI’s social content production team for the annual London Film Festival. Covering multiple galas, Q&As and talks with the most fascinating talent in the industry each year, all edited at breakneck speed to be posted within hours of the events. Here’s a “favourite” of ours from last year…
Silver Spitfire
Silver Spitfire Launch – IWC (2019)
We produced an 8 camera live stream for our friends at IWC to celebrate the launch of their historic Silver Spitfire round-the-world flight. The show started with a funny VT, an homage to the 2012 Olympic Games opening ceremony shot & edited that morning, and finished with epic helicopter shots of the Spitfire taking off on the first leg of its journey.
Live Producer – Erin Phipps
Live Director – Will Kinder
Live DOP – Victor Colletta
Segment Producer – Nkem Egbuchiri
Segment Director – Ben Hall
Segment DOP – Bud Gallimore
Production Manager – Becci Ride
Live technical partner – Jackshoot
5GEE Stormzy
5GEE Launch – EE (2019)
Big Mike performed a very special surprise gig in the middle of the Thames by Tower Bridge to launch 5G services in the UK. We produced the live multi-camera stream, live 360 VR stream, and social video content. Incredible effort by all the agencies involved – M&C Saatchi PR, Smyle & Black Skull. Here are a few highlights.
Producer – Erin Phipps
Director – Tom Walsh
DOP – Victor Colletta
360 Specialist – Sebastian Hagemeister
Production Manager – Becci Ride
Live technical partner – Jackshoot
#RoadTripRivals
Cars 3 #RoadTripRivals – Disney (2017)
From the spiritual home of Cars to Pixar Animation Studios
1000 miles
3 days
4 influencers
2 cool cars
In the summer of 2017, Formidable devised and delivered a high octane social campaign for Disney and Pixar, for the release of Cars 3. Disney wanted to reach young adult audiences so we came up with the idea of a influencer-led social campaign with Cars 3 at its heart and the themes of the franchise throughout. We recruited and managed all the talent, crafted the creative, planned the content strategy, organised all the logistics, shot and edited the content, and managed the roll out. Take a look at this wrap film to see the success. Our client was very happy with the results, the talent loved every minute, and we’re pretty proud of it too. What’s more, a few of us got to go on the best road trip ever!
#PlayBold
Doritos #PlayBold – Oath (2017)
Take a look at our wrap film for the very successful Doritos #PlayBold campaign with Oath. The project had everything – from racing round the world’s most iconic race circuit to climbing the mast on a pirate ship off the coast of Portugal, and even a faithful recreation of one of the most loved sci-fi games of all time.
The Dead Factor
The Dead Factor – Fox Networks Group (2017)
To celebrate the 100th episode of zombie TV phenomenon The Walking Dead, and to launch its 8th season, Fox Networks Group approached us to flesh out some sharable social content. Zombie extras were needed for the UK marketing campaign, so our answer…a parody of the classic TV talent audition, but with a gory twist. So much fun was had making this one and the overwhelmingly positive response from fans on social media made it all worthwhile.
Through the Eye
Through the Eye – EE (2016)
What a night! The Formidable team, working with EE, went to the 2016 EE BAFTAs. We uploaded precisely 115 individual video packages to the official awards Digital Media Centre by the end of the ceremony for media across the world to use in their coverage of the event, plus a couple of special films giving a unique view of the event. We’re particularly proud of this idea: a world first for a major awards ceremony brilliantly brought to life by the Formidable team. Take a look…Through the Eye…
Client – EE
Agency – M&C Ssatchi PR
Producer/Director – Pete Gibbons
Camera & Editor – Iain Slater
#LoseTheLabels
#LoseTheLabels – Virgin Holidays (2016)
M&C Saatchi PR asked us to create a film as a central piece of content for Virgin Holidays’ #LoseTheLabels campaign – raising awareness of LGBT discrimination experienced in travel, and to start a drive for change. Our creative approach was to ask LGBT members of the Virgin team to tell us their personal stories and opinions, which were heartfelt and eye-opening.
Client – Virgin Holidays
Agency – M&C Saatchi PR
Director – Laurence McKenna
Producer – Holly Dillon
DOPs – Stuart White (UK) & David Reimers (USA)
Sound Recordist – Rob Craig
Production Assistant – Maisie Williams
Post-Production – Tom Worth
O2 Blueroom
O2 Blueroom LIVE From Twickenham Promo – O2 (2017)
Social promo film for the live stream from the O2 blueroom at the Six Nations. Walk & talk shot by Formidable and edited by the team at VCCP Kin.
Producer – Hatty Hodgson
Director – Pete Gibbons
DOP – Greg Luscombe
Focus Puller – Ryan Parkins
1st AD – Giles Barron
2nd AD – Camilla Southwell
3rd AD – Stephen Gallacher
Sound Recordist – Rob Thomas
Camera Assistant – Ben Gadsden
Production Assistant – Eva Edmondo
Post-Production – VCCP Kin
Drive Society ‘Hot Rides’
Drive Society ‘Hot Rides’ – AOL & Shell (2016)
Drive Society is a 6 part series of mini documentaries about car and bike fanatics from all over the world, produced for AOL and their partner Shell. We engaged old Formidable friend and YouTuber Sam ‘Seen Through Glass’ to front the series. The team visited the weirdest and most wonderful of car lovers around the USA and Europe, telling their stories and showing off their vehicles in all their beauty. In this episode we hung out with all-female biker club, The Hot Rides.
Director – Pete Gibbons
Producer – Holly Dillon
DOP – Thom Hill
Production Assistant – Maisie Williams
Baird & Co
Baird & Co (2016)
Leading precious metal manufacturers and merchants Baird & Co approached us to create films for their website and retail space. This is the longer version to be played on a loop on 4K screens in their Hatton Garden shopfront. We focused on the beauty of the raw materials, products and equipment to help tell the story of Baird & Co’s services, stature and heritage.
Client – Baird & Co.
Producer – Holly Dillon
Director & DOP – Stuart White
1st Assistant Camera – Chris Pollitt
Camera Assistant – Jomar O’Meally
Editor – Iain Slater
VFX – Helen Bunker
Production Assistant – Maisie Williams
Stoptober
Stoptober – PHE (2016)
Stoptober is Public Health England’s annual campaign encouraging smokers to give up. PHE and their agency freuds challenged us to create a ‘walk-and-talk’ style film to lead this year’s content and communicate the positive reasons to quit in a light-hearted way.
Client – Public Health England
Agency – freuds
Director – Colin O’Toole
Producer – Hatty Hodgson
Writer – Phil Kerr
DOP – Benedict Spence
Editor – Simon Rodgers
Dementia Voices
Dementia Voices – PHE & Alzheimer’s UK (2013)
In advance of the G8 Dementia Summit, we were commissioned to produce an impactful video highlighting the issues experienced by people living with dementia, their loved ones and health professionals. The film was screened to delegates at the G8 summit in December and used socially to build awareness before the event.
Client – Public Health England & Alzheimer’s UK
Agency – freuds
Producer/Director – Pete Gibbons
Director of Photography – Stuart White
Editor – Thom Hill
Graphics – Dave Goodhall
Drone Down
Drone Down – Caribbean Premier League (2015)
The Caribbean Premier League challenged cricketers Kevin Pietersen and Chris Gayle to try to knock a drone out of the sky with their bats and balls. It was a tricky test of their skills which clearly brought out their competitive streaks. This film is part 2 of 2 films that were hugely successful in engaging cricket fans on the CPL’s Facebook page during the buildup to 2015’s T20 competition.
Client – Caribbean Premier League
Agency – freuds
Producer – Nik Selman
Director – Pete Gibbons
Cameraman – Oran O’Reilly
Cameraman – Henry Coulam
Cameraman & Editor – Thom Hil
Drone – Alex Layton
Drone – Jason McCleave
Sound – Sean Smith
Our Work.
Our Clients.
