Anthem Launch

Anthem Launch – Verizon Media & EA (2019)

Four rival gamers from competing publishers forced to work together to defeat hordes of savage beasts.

Here’s a trailer for the first episode of a campaign for Verizon Wireless to launch EA’s 3rd person shooter/RPG video game Anthem. It’s all about teamwork and making the most of the technology at your diposal.

Producer – Erin Phipps
Director – Iain Slater
DOP – Jeremy Goodman-Smith
Production Manager – Becci Ride

BFI London Film Festival

BFI London Film Festival (2017 to present)

We’re honoured to be the BFI’s social content production team for the annual London Film Festival. Covering multiple galas, Q&As and talks with the most fascinating talent in the industry each year, all edited at breakneck speed to be posted within hours of the events. Here’s a “favourite” of ours from last year…

Silver Spitfire

Silver Spitfire Launch – IWC (2019)

We produced an 8 camera live stream for our friends at IWC to celebrate the launch of their historic Silver Spitfire round-the-world flight. The show started with a funny VT, an homage to the 2012 Olympic Games opening ceremony shot & edited that morning, and finished with epic helicopter shots of the Spitfire taking off on the first leg of its journey.

Live Producer – Erin Phipps
Live Director – Will Kinder
Live DOP – Victor Colletta
Segment Producer – Nkem Egbuchiri
Segment Director – Ben Hall
Segment DOP – Bud Gallimore
Production Manager – Becci Ride
Live technical partner – Jackshoot

5GEE Stormzy

5GEE Launch – EE (2019)

Big Mike performed a very special surprise gig in the middle of the Thames by Tower Bridge to launch 5G services in the UK. We produced the live multi-camera stream, live 360 VR stream, and social video content. Incredible effort by all the agencies involved – M&C Saatchi PR, Smyle & Black Skull. Here are a few highlights.

Producer – Erin Phipps
Director – Tom Walsh
DOP – Victor Colletta
360 Specialist – Sebastian Hagemeister
Production Manager – Becci Ride
Live technical partner – Jackshoot

#RoadTripRivals

Cars 3 #RoadTripRivals – Disney (2017)

From the spiritual home of Cars to Pixar Animation Studios
1000 miles
3 days
4 influencers
2 cool cars

In the summer of 2017, Formidable devised and delivered a high octane social campaign for Disney and Pixar, for the release of Cars 3. Disney wanted to reach young adult audiences so we came up with the idea of a influencer-led social campaign with Cars 3 at its heart and the themes of the franchise throughout. We recruited and managed all the talent, crafted the creative, planned the content strategy, organised all the logistics, shot and edited the content, and managed the roll out. Take a look at this wrap film to see the success. Our client was very happy with the results, the talent loved every minute, and we’re pretty proud of it too. What’s more, a few of us got to go on the best road trip ever!

#PlayBold

Doritos #PlayBold – Oath (2017)

Take a look at our wrap film for the very successful Doritos #PlayBold campaign with Oath. The project had everything – from racing round the world’s most iconic race circuit to climbing the mast on a pirate ship off the coast of Portugal, and even a faithful recreation of one of the most loved sci-fi games of all time.

The Dead Factor

The Dead Factor – Fox Networks Group (2017)

To celebrate the 100th episode of zombie TV phenomenon The Walking Dead, and to launch its 8th season, Fox Networks Group approached us to flesh out some sharable social content. Zombie extras were needed for the UK marketing campaign, so our answer…a parody of the classic TV talent audition, but with a gory twist. So much fun was had making this one and the overwhelmingly positive response from fans on social media made it all worthwhile.

Through the Eye

Through the Eye – EE (2016)

What a night! The Formidable team, working with EE, went to the 2016 EE BAFTAs. We uploaded precisely 115 individual video packages to the official awards Digital Media Centre by the end of the ceremony for media across the world to use in their coverage of the event, plus a couple of special films giving a unique view of the event. We’re particularly proud of this idea: a world first for a major awards ceremony brilliantly brought to life by the Formidable team. Take a look…Through the Eye…

Client – EE
Agency – M&C Ssatchi PR
Producer/Director – Pete Gibbons
Camera & Editor – Iain Slater

The Big Family Switch Up

‘The Big Family Switch Up’ – AOL & Indesit (2017)

4 series in 4 countries and 4 languages – we developed the format with AOL and Indesit, and we produced the lot.

#LoseTheLabels

#LoseTheLabels – Virgin Holidays (2016)

M&C Saatchi PR asked us to create a film as a central piece of content for Virgin Holidays’ #LoseTheLabels campaign – raising awareness of LGBT discrimination experienced in travel, and to start a drive for change. Our creative approach was to ask LGBT members of the Virgin team to tell us their personal stories and opinions, which were heartfelt and eye-opening.

Client – Virgin Holidays
Agency – M&C Saatchi PR
Director – Laurence McKenna
Producer – Holly Dillon
DOPs – Stuart White (UK) & David Reimers (USA)
Sound Recordist – Rob Craig
Production Assistant – Maisie Williams
Post-Production – Tom Worth

O2 Blueroom

O2 Blueroom LIVE From Twickenham Promo – O2 (2017)

Social promo film for the live stream from the O2 blueroom at the Six Nations. Walk & talk shot by Formidable and edited by the team at VCCP Kin.

Producer – Hatty Hodgson
Director – Pete Gibbons
DOP – Greg Luscombe
Focus Puller – Ryan Parkins
1st AD – Giles Barron
2nd AD – Camilla Southwell
3rd AD – Stephen Gallacher
Sound Recordist – Rob Thomas
Camera Assistant – Ben Gadsden
Production Assistant – Eva Edmondo
Post-Production – VCCP Kin

Drive Society ‘Hot Rides’

Drive Society ‘Hot Rides’ – AOL & Shell (2016)

Drive Society is a 6 part series of mini documentaries about car and bike fanatics from all over the world, produced for AOL and their partner Shell. We engaged old Formidable friend and YouTuber Sam ‘Seen Through Glass’ to front the series. The team visited the weirdest and most wonderful of car lovers around the USA and Europe, telling their stories and showing off their vehicles in all their beauty. In this episode we hung out with all-female biker club, The Hot Rides.

Director – Pete Gibbons
Producer – Holly Dillon
DOP – Thom Hill
Production Assistant – Maisie Williams

Baird & Co

Baird & Co (2016)

Leading precious metal manufacturers and merchants Baird & Co approached us to create films for their website and retail space. This is the longer version to be played on a loop on 4K screens in their Hatton Garden shopfront. We focused on the beauty of the raw materials, products and equipment to help tell the story of Baird & Co’s services, stature and heritage.

Client – Baird & Co.
Producer – Holly Dillon
Director & DOP – Stuart White
1st Assistant Camera – Chris Pollitt
Camera Assistant – Jomar O’Meally
Editor – Iain Slater
VFX – Helen Bunker
Production Assistant – Maisie Williams

Throw the Towelling

‘Throw the Towelling’ Promo – Jilted Royalty (2015)

Here’s a fun promo we shot to launch streetwear brand Jilted Royalty’s boxing-themed hoodie and shorts. It’s got the knockout combination of a great director, talented crew and a jab of creative ingenuity. All shot with one camera at a local boxing match in Birmingham, home of the Jilted team.

Client – Jilted Royalty
Producer – Pete Gibbons
Director – Luke Taylor
DP – Stuart White
Camera Assistent – Chris Pollitt
Sound – Rob Thomas
Editor – Iain Slater
Compositor – Helen Bunker

Stoptober

Stoptober – PHE (2016)

Stoptober is Public Health England’s annual campaign encouraging smokers to give up. PHE and their agency freuds challenged us to create a ‘walk-and-talk’ style film to lead this year’s content and communicate the positive reasons to quit in a light-hearted way.

Client – Public Health England
Agency – freuds
Director – Colin O’Toole
Producer – Hatty Hodgson
Writer – Phil Kerr
DOP – Benedict Spence
Editor – Simon Rodgers

Dementia Voices

Dementia Voices – PHE & Alzheimer’s UK (2013)

In advance of the G8 Dementia Summit, we were commissioned to produce an impactful video highlighting the issues experienced by people living with dementia, their loved ones and health professionals. The film was screened to delegates at the G8 summit in December and used socially to build awareness before the event.

Client – Public Health England & Alzheimer’s UK
Agency – freuds
Producer/Director – Pete Gibbons
Director of Photography – Stuart White
Editor – Thom Hill
Graphics – Dave Goodhall

Art of Slow

‘Art of Slow’- Zacapa (2016)

An intrepid Formidable team journeyed to the beautiful mountains of Guatemala to film the story of premium rum Zacapa. The makers of Zacapa pride themselves in the ‘Art of Slow’ – taking the time to create something special. Seven top chefs were brought together from around the world to create Art of Slow dishes with matching Zacapa cocktails mixed by a World Class bartender. We created 40 Art of Slow films in 5 different language for social and PR usage by Zacapa’s teams across the globe.

Client – Zacapa
Agency – freuds
Producer – Holly Dillon
Director – Stuart White
Editors – David Smith, Iain Slater, Vicky Rouine, Thom Hill & Laurence McKenna

Inside Lane

Inside Lane – O2 (2016)

O2 took to the road with Vernon Kay and three of England’s finest for their Inside Line rugby video series. Lots of fun with vehicles and fixed cameras everywhere to capture the laughs and surprises along the way.

Client – O2
Agency – M&C Saatchi Sport & Entertainment
Director – Pete Gibbons
Producer – Hatty Hodgson
DP – Stuart White
Camera Assistant – Thom Hill
Post-Production – M&C Saatchi Sport & Entertainment

BBLate

BBLate – Disney (2017)

We followed Star Wars’ stellar character BB8 at the UK Press Junket for The Last Jedi. The little droid was running late and needed a little help from his co-stars. The Force is strong in this one.

Stay Well This Winter ‘Baby It’s Cold Outside’

Stay Well This Winter ‘Baby It’s Cold Outside’ – PHE (2016)

2015’s Christmas No. 1 chart toppers the Lewisham & Greenwich NHS Choir recorded winter classic ‘Baby It’s Cold Outside’ for this year’s Stay Well This Winter campaign. The film was designed to engage with the audience and drive home visual messages to help protect the most vulnerable from getting sick this winter. The Formidable team not only created the film but also helped secure the rights to the iconic track.

Client – Public Health England
Agency – freuds
Director – Luke Taylor
Producer – Hatty Hodgson
DOP – Neil Gordon
Editor – Joel Dale
Grade – Coda

Drone Down

Drone Down – Caribbean Premier League (2015)

The Caribbean Premier League challenged cricketers Kevin Pietersen and Chris Gayle to try to knock a drone out of the sky with their bats and balls. It was a tricky test of their skills which clearly brought out their competitive streaks. This film is part 2 of 2 films that were hugely successful in engaging cricket fans on the CPL’s Facebook page during the buildup to 2015’s T20 competition.

Client – Caribbean Premier League
Agency – freuds
Producer – Nik Selman
Director – Pete Gibbons
Cameraman – Oran O’Reilly
Cameraman – Henry Coulam
Cameraman & Editor – Thom Hil
Drone – Alex Layton
Drone – Jason McCleave
Sound – Sean Smith