#RoadTripRivals
Cars 3 #RoadTripRivals – Disney (2017)
From the spiritual home of Cars to Pixar Animation Studios
1000 miles
3 days
4 influencers
2 cool cars
In the summer of 2017, Formidable devised and delivered a high octane social campaign for Disney and Pixar, for the release of Cars 3. Disney wanted to reach young adult audiences so we came up with the idea of a influencer-led social campaign with Cars 3 at its heart and the themes of the franchise throughout. We recruited and managed all the talent, crafted the creative, planned the content strategy, organised all the logistics, shot and edited the content, and managed the roll out. Take a look at this wrap film to see the success. Our client was very happy with the results, the talent loved every minute, and we’re pretty proud of it too. What’s more, a few of us got to go on the best road trip ever!