Is it a bird? Is it a plane? Nope…it’s a flying cat!
Amazon’s ingenious idea was to take world-famous memes and have fun with them, creating alternate universes where we see what happens when Prime is added to the mix. The brief was to push the creative boundaries into absurdity. To make the audience laugh and react, while positioning Prime as a catalyst for changing situations for the better.
We were brought on board to help develop the original ideas dreamed up by Amazon’s creative team, as well as come up with fresh ideas from the weird and wonderful meme-verse. The client needed to understand the feasibility of licensing various world-famous clips from the annals of internet history, from Chocolate Rain to the Numa Numa Guy, as well as find out which clips resonated the best across the target audience and markets.
Based on our research, the client commissioned the ideas we took into production and the resulting films absolutely flew on both paid and organic, receiving overwhelmingly positive comments and reactions across the board.