We’ve been EE’s content creation partner across social and PR at every British Academy Film Awards since 2016.
EE’s main video objectives are twofold. Entertaining content to engage UK audiences before, during and after the event, and branded news clips to distribute to the world’s media covering the event. All delivered at breakneck speed.
As the title sponsor, EE has unrivalled access to all aspects of the event and needs a partner who can leverage that access to deliver against their objectives. We interview the stars on the red carpet. Grab exclusive chats backstage with the winners. Capture the big stories and the moments of glamour.
All while ensuring prominence for EE’s brand and activations throughout.
We run a digital media centre for easy access to content across the globe, and clips are uploaded on a rolling basis during the event. Our edit team turns around content with unbeatable pace. EE is posting videos to social media, and journalists are downloading our content soon after the first guests have arrived on the red carpet. By the time the ceremony finishes, we have already uploaded hundreds of clips of the action. The operation continues throughout the night and into the following morning, producing fresh edits and highlights reels as the stories of the awards unfold.
