Red Bull partnered with Canon and Formidable for their daring feat, “Wings Through Tower Bridge.” The record-breaking event saw wingsuit flyers Marco Waltenspiel and Marco Fürst descend from 3000 feet and fly through the central section of London’s iconic bridge on the River Thames. Reaching thrilling speeds of up to 250km/h.
Red Bull needed a partner with the expertise to handle a large-scale, complex production as well as the creative mindset to develop unskippable social-first content. During two years of meticulous planning we undertook more than 200 test jumps at various sites to ensure the safety and precision of the final flight. The testing enabled us to plan all the content frame-by-frame in advance so we could deliver the edits at top speed on the day. Bespoke formats were developed for each platform, including YouTube, TikTok and Instagram.
With Canon’s top-tier camera technology, we ensured every angle was captured. Using over 50 cameras placed on drones, helicopters, riverbanks, and the bridge itself. In a race against time to own the moment, footage from each camera was quickly transported via bike, foot, and boat to our riverside editing team. We edited the entire suite of social content to reach global audiences within six hours of the jump, including the longer form hero film for Red Bull’s YouTube channel.