The King's ManStunt campaign for 20th Century Studios x Williams Racing

The Abu Dhabi Grand Prix 2021 was eventful for many reasons.

Before the cars even took to the circuit, 20th Century Studios’ release of The King’s Man wowed the fans with an audacious stunt, in partnership with Williams Racing and their very own King’s Man, George Russell.

20th Century needed a plan that would enable the stunt to cut through the highly competitive noise of the last race of the season.

Photography. Video assets. PR moments. The campaign garnered widespread praise from the F1 community and drew admiring glances from the other teams further up the paddock. After a strong performance, the champagne moment was an award win for Creative Content of the year at The Race Media Awards.

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