Mission UnboxableInfluencer Marketing & Social Media Strategy for Amazon UK

“Your mission, should you choose to accept it…”

It was an exciting mission, so of course we accepted!

Influencer marketing met channel strategy when we were asked to develop an entertaining social video format, featuring top influencers to help grow the nascent Amazon UK Instagram channel. 

Based on the concept of surprise Amazon deliveries, we developed the idea of a challenge-based series that could be safely produced during the pandemic lockdown. In each episode, an Amazon box would arrive at the home of a content creator. Our creator had no idea what was inside. Upon opening the box, they’d find not only an unexpected gift from Amazon but also a fun challenge to undertake with that item.

Josh Denzel. Jack Fowler. Steph Elswood. Ashley Banjo. This Girl Can Organise.

These influencers shot a series of entertaining, silly and heart-warming challenges. All with the Amazon brand at their heart. The video posts are some of the best-performing content on the channel, introducing new audiences and helping to grow Amazon UK’s following.

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