Joy is MadeCreator content to promote Amazon’s Christmas message

For Christmas 2022, it was time to bake some cheer.

The team at Amazon Stores wanted social-first content to complement their Christmas TV campaign directed by Taika Waititi. Inspired by the giant greenhouse snow globe from the ad, the ambition was to create something never seen before that connected directly with the theme and visuals of the ad.

So, to spread Amazon’s central Christmas message that ‘Joy is Made’, we teamed up with UK-based content creator and cake-making maestro, Lara Cake Anything. Lara put Amazon in the Christmas social spotlight by creating a giant snow globe made out of cake! 

The content was produced by Lara in her own unique style and shared with her audiences across TikTok and Instagram, as well as Amazon’s owned channels. Telling the story of how she made her daughters’ wishes come true by making them their very own snow globe they could actually play inside. Just like the ad. 

To minimise waste, the cake was donated to a local Amazon Fulfilment Centre for employees to enjoy. While the globe itself ended up being used as a miniature greenhouse for Lara’s kids. Cute!


This CAKE was so big my kids got INSIDE it! 😲

♬ original sound - Lara Cakes

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