Black Friday Beats Amazon (2021)

Amazon briefed us to help them stand out in the saturated Black Friday period, driving relevance with Gen Z audiences during the busiest shopping season of the year. Our answer was a banging creator collaboration featuring TikTok musician Fin Draper.

Fin produced an original beat from the sound effects of an Amazon order making its journey from website to Fulfilment Centre to doorstep, all brought to life in benchmark-beating social content, including an attention-grabbing short promo for Amazon’s channels across the EMEA region.

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