Big Deals Coming Your WayContent Creator campaign for Amazon Black Friday

Amazon Stores wanted to remind younger customers of the big deals available during the Black Friday event in 2023. The brief was to play with visual scale to drive the message of “big deals are coming your way”. 

Our solution was to partner with three top VFX creators to interpret the concept through their own unique creativity, making content that was authentic to their style yet seamlessly integrated with Amazon’s Black Friday message. The content was designed to thrive on the creators’ channels, ensuring maximum connection with their audiences.

The successful campaign reached 3.6 million target audience users (260% above our set goal), 4.7 million impressions (213% above our target) and 248k engagement (surpassing our goal by 148%).

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