Senior Sports Producer Ffion Hourigan-Davies speaks to Muse by Clios about her passion for sports and her work with Team GB and London City Lionesses

“I led development and production of a six-part YouTube series for Team GB called “Sporty AF.” It brought together female Olympians from across the Team GB family to discuss a variety of issues affecting women in sports. It ticked so many boxes for me both personally and professionally. More recently, we’ve been working with the London City Lionesses. They’re excited to try ideas and test different types of content on their socials, which has made them a fun and creative client.”

Where did you grow up, and where do you live now?

I was born and brought up in Swansea, Wales, but have lived in London for about 10 years.

What is your earliest sports memory?

Watching the Olympics with my dad. I was a keen gymnast as a kid and spent hours watching the gymnastics and track events. If YouTube had been around in the ’90s, you’d never have dragged me away from the screen. I remember being so amazed by these athletes who seemed superhuman.

Who are your favorite sports team(s).

Wales for rugby, Arsenal for the WSL and Ferrari for F1.

Favorite athlete(s).

Serena Williams, Simone Biles. And I remember watching Jessica Ennis-Hill at London 2012 and being so in awe. Team GB have some incredible female athletes and getting to work with them on our “Sporty AF” series was a real pinch-me moment. When else do you get to hang out with Olympians and listen to them deep dive into topics they’re passionate about?

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