Senior Social Strategist Steve Whiting speaks to Marketing Beat about why creators are looking for a more direct relationship with fans
“The trend towards private communities is growing with creators, who are building more direct and personal relationships with their fans, so they can make what their fans want without fear of the algorithms preventing their content from reaching their followers.”
Slide into my DMs: Why creators want a more direct relationship with fans
Over the past 10 years, social media has transformed from a very public space to a much more private one, writes Steve Whiting, senior social strategist at social-first creative agency Formidable.
Back in the early days of Twitter, it was a lot like a public playground, where we would broadcast our every thought and often happily share our location through Foursquare. As we’ve changed as a society, so have our social media habits, and now we’re finding that more conversations are happening in closer-knit groups, behind closed doors and private accounts.
The rise of smaller trends and niche communities
As the Internet has evolved, it’s become much easier to discover new artists, content creators, and find people to connect with about the subjects we enjoy, rather than feeling lost within the general public’s consciousness.
We’re seeing smaller and nicher trends take hold, and the increasing popularity of ‘cores’ like last year’s Brat Summer and Demure Autumn flood our feeds. Cores are transcendent; they’re always moving, developing and changing.
Read the full article here.