20 October 2025

Nik Selman speaks to TVBEurope about his unique career path and role as agency Founder

Meet the… co-founder

Nik Selman, co-founder of creative agency Formidable, tells TVBEurope why audiences enjoying the results of their work is what makes the media and entertainment industry so exciting

Talk us through an average day in your role

One of the things I love about my role is that there’s so much variety, meaning an average day involves applying creativity in many ways. Formidable is a social-first creative agency with integrated content production, so typical problem-solving can range from coming up with big campaign ideas for clients to working out how to deliver those ideas on time and on budget. Social media is such a broad output from a production point of view, so one minute we might be discussing a shoot with a content creator on a smartphone and the next we’re planning a multi-cam live show. To do this successfully, we must be bespoke in our ways of working and draw from a variety of production disciplines; as creating content that thrives on social involves us blending the mindsets of entertainment, PR, and advertising.

My co-founder Pete and I tend to divide and conquer client-facing work between us. One of us will be accountable for every active project—providing strategic vision, technical experience and troubleshooting. We also need to lead all the other things in a typical founder’s role, such as finances, people and new business. So, an average day might see me switching hats frequently, but I love that challenge.