Founder Pete Gibbons speaks to Entrepreneur UK about the origins of the agency and its evolution

Pete Gibbons, co-founder of London based, social-first creative agency, Formidable, shares how a casual Nando’s meeting sparked a decade-long journey of creativity, adaptability, and business evolution.

What inspired you to start your business?
My co-founder Nik Selman and I started the business in 2014, I was running a company on my own, and he was looking for the next adventure after 13 years at Freuds. Other than that we knew our skillsets could combine to create something special but, looking back on it, we didn’t yet have a detailed plan for how that manifested itself. We met for a Nando’s and worked out there was a gap in the market for an agency with our joint offering, so we went for it, and here we are 10 years later.

Read the full article on Entrepreneur.com