Founder Pete Gibbons speaks to Creative Bloq about his career journey and the evolution of social media

“We’ve been making video for social since before social was a thing”: a day in the life of Pete Gibbons

Pete Gibbons is the co-founder of creative agency Formidable, a social-first company combining the mindsets of advertising, PR, and entertainment. Beginning his career at the BBC, Pete soon developed an interest in creating video content, capitalising on the early emergence of YouTube and social media.

With the help of Formidable’s team of creative specialists, Pete has gone on to develop immersive brand campaigns for the likes of Amazon, LEGO, Team GB and David Beckham. As part of our Day in the Life series, I caught up with Pete to discuss his early career, his favourite creative tools and the evolving landscape of social media.

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