Formidable expands team of creative specialists with four new hires 

Social-first creative agency Formidable appoints a Social Strategist in a newly-created role to enhance its social division. Steve Whiting joins the agency following five years as Social Lead and Consultant for brands including Adobe and BBC Maestro. With over 15 years of social media experience working with various brands and agencies, he will play a key role in growing Formidable’s social offering beyond creative and production, and provide valuable strategic counsel for clients.  

Steve Whiting comments: “The team at Formidable create truly exceptional campaigns for the brands and partners they work with; I’m excited for all the creative opportunities that lay ahead.” 

In addition, a further two new hires join Formidable in newly-created positions to strengthen the agency’s creative firepower. Charlotte Polley-Hughes is appointed as Junior Creative while George Cheetham is appointed as Senior Creative Project Manager, having previously spent 2 years as Creative Project Manager within Formula 1. 

As part of Formidable’s plans for growth, the team expansion also includes the appointment of a Communications Director to help drive awareness of the agency and its creative work. Katie Crosta brings 17 years of communications experience to Formidable, working with UK brands including Sony Pictures Entertainment, ITV, Philips, and Adobe DMe, as well as global creative studios. 

Whiting and Polley-Hughes will report to Creative Director Elin KlockareJarlstrom. Crosta and Cheetham will report to Founder Nik Selman, who comments: “Our clients have ambitious plans for 2025, and so do we. This variety of fresh thinking and new skillsets will bolster us in all the right areas as we enter an exciting year for the agency.”