Tom Hamilton joins Formidable as Creative Director
“Formidable hit that all-important sweet spot of quality craft and an agile culture of getting stuff done. I’m very excited to grow the creative team with the same spirit in mind.” Talent Tracker: Born Social, Dept, Formidable, and more Tom...
Formidable expands podcast offering and appoints new strategic partnerships director
“I’m hugely excited to focus on the development of our cutting-edge podcast offering for both our in-house original programmes, including the iconic ‘Two Pints with Will & Ralf’, and our amazing partners’ programming slates and IP, enabling podcasts to become...
Senior Social Strategist Steve Whiting speaks to Marketing Beat about why creators are looking for a more direct relationship with fans
“The trend towards private communities is growing with creators, who are building more direct and personal relationships with their fans, so they can make what their fans want without fear of the algorithms preventing their content from reaching their followers.”...
Senior Sports Producer Ffion Hourigan-Davies speaks to Muse by Clios about her passion for sports and her work with Team GB and London City Lionesses
“I led development and production of a six-part YouTube series for Team GB called “Sporty AF.” It brought together female Olympians from across the Team GB family to discuss a variety of issues affecting women in sports. It ticked so...
Founder Pete Gibbons speaks to Creative Bloq about his career journey and the evolution of social media
“We’ve been making video for social since before social was a thing”: a day in the life of Pete Gibbons Pete Gibbons is the co-founder of creative agency Formidable, a social-first company combining the mindsets of advertising, PR, and entertainment....
Formidable expands team of creative specialists with four new hires
Social-first creative agency Formidable appoints a Social Strategist in a newly-created role to enhance its social division. Steve Whiting joins the agency following five years as Social Lead and Consultant for brands including Adobe and BBC Maestro. With over 15...
Founder Pete Gibbons speaks to Entrepreneur UK about the origins of the agency and its evolution
Pete Gibbons, co-founder of London based, social-first creative agency, Formidable, shares how a casual Nando's meeting sparked a decade-long journey of creativity, adaptability, and business evolution. What inspired you to start your business? My co-founder Nik Selman and I started the business in...
Formidable wins seven awards at The Lovies
Formidable has won seven awards at The Lovies, including the prestigious People’s Lovies, for their hero content of Red Bull’s skydiving feat “Wings Through Tower Bridge” and “Sporty AF”, a YouTube series for Team GB. Red Bull “Wings Through Tower...
Formidable shortlisted for The Lovies and Broadcast Sport Awards
Formidable’s hero content of Red Bull’s daring feat, “Wings Through Tower Bridge”, has made the shortlist for the Broadcast Sport Awards and The Lovies. The Broadcast Sport Awards is the leading UK awards for content in sport. It celebrates the...