Lifting The Lid Promoting the FA Cup on YouTube

The FA wanted to promote the Cup to audiences on YouTube. We created a long-form series tackling hot topics within football, discussing memorable FA Cup moments from the careers of cup legends.

The series saw our hosts joined by guests including Ian Wright, Peter Crouch, Stan Collymore, Jermaine Beckford, Bobby Zamora, Jermaine Pennant and Jon Walters.

Each episode discussed the guest’s own personal love affair with the world’s oldest club cup competition. As well as a deeper topic that was relevant to their career, including mental health, pressure, reputation, decisions and cult heroes.

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