In 2022, Amazon asked us to create an energetic, Gen Z-targeted video to promote the Amazon Influencer Program. AIP is one of the largest affiliate marketing programs in the world, helping content creators to monetise their content.
The challenge was to create content that would not only perform well on the brand’s social channel, but also work for their partner creators to post on their own channels. The video was shared across UK, France, Germany, Italy, Spain, Sweden, Netherlands and Poland, to drive awareness of the program and encourage new sign-ups of lifestyle creators.