In 2022, Amazon asked us to create an energetic, Gen Z-targeted video to promote the Amazon Influencer Program: one of the largest affiliate marketing programs in the world helping content creators to monetise their content.
The challenge was to create content that would not only perform well on the brand’s social channels but also work for their partner creators’ to post on their own channels.
The video was shared on social media by creators across the UK, France, Germany, Italy, Spain, Sweden, Netherlands and Poland to drive awareness of the program and encourage new sign-ups of lifestyle influencers.