Amazon was on a roll for Prime Day 2021, literally! The client was calling for a culturally-relevant video campaign to reveal the date for Prime Day across EMEA and MENA. Our research found that roller skating was seeing a spike in search and interest on social media, so we spun out an attention-grabbing social video idea.
We teamed up with three pro skaters plus talented Director Anthony Rubinstein to shoot a fun, stunt-filled sequence in one of Amazon’s busy Fulfilment Centres. The final film was shared across 18 markets and smashed social targets by over 75%.