Thinking outside the box, inside the box, cutting the box into strips and building a plane.
In 2020, Amazon launched a campaign across EMEA and MENA to inspire customers to unleash their creativity with used delivery boxes. We were briefed to design the look and feel for the entire campaign, and produce assets for social posts – giving ideas for the types of homemade creations customers could try.
The success of the initial phase of the campaign led to both Halloween and Holidays seasonal variations, including cute shoots with crafty kids.
