In 2020, Amazon launched a campaign across EMEA and MENA to inspire customers to unleash their creativity with used delivery boxes. We’ve worked with Amazon to create imaginative content around the idea of #MoreThanABox ever since.
Our work included designing the entire look and feel of the campaign, social assets for various creations customers could try at home, and fun seasonal variations including cute shoots with crafty kids.
For Black Friday 2022, we went even bigger with #MoreThanABox. We teamed up with a professional cardboard artist who created an out-of-this-world coffee machine (a popular Black Friday purchase) for a thumbstopping short video. The content was posted on 16 owned @Amazon channels across nine countries and generated a total of 106M impressions, 15.6k engagements and a total reach of 81M. Outperforming all benchmarks and KPIs set.
To further the reach with Gen Z audiences on TikTok, we recruited specialist content creators to make their own #MoreThanABox pieces out of used Amazon boxes, including a functioning gumball machine!
