Prime Day Roller RevealAmazon (2021)

Amazon was on a roll for Prime Day 2021, literally! The client was calling for a culturally-relevant video campaign to reveal the date for Prime Day across EMEA and MENA. Our research found that roller skating was seeing a spike in search and interest on social media, so we spun out an attention-grabbing social video idea.

We teamed up with three pro skaters plus talented Director Anthony Rubinstein to shoot a fun, stunt-filled sequence in one of Amazon’s busy Fulfilment Centres. The final film was shared across 18 markets and smashed social targets by over 75%.

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